Better food systems better the world.

OUR IMPACT

Industry Trends

  • Many companies and institutions set climate smart and/or equity goals for their procurement teams but struggle to meet them because of their lack of experience and expertise in designing and implementing these systems. This is one of our main points of entry.

  • We prioritize supporting regenerative agriculture, which is seen as a major tool in mitigating climate change by partnering with farmers whose practices restore carbon to the soil through their practices.

  • Many also want to work with BIPOC farmers but don’t have connections and tend to engage inappropriately with cold calls and lofty promises. We make connections, leverage the trust we have cultivated with a wide swath of stakeholders and ensure the longevity of healthy partnerships built on success.

Why SupplyChange? Why Now?

Why SupplyChange? Why Now?

A lot of organizations getting started in value chain coordination only have experience on the farming or small food hub side, and little expertise in the complexities of corporate and institutional dining and sourcing. Our differentiator is demonstrating our knowledge in all of these areas to quickly gain legitimacy with all kinds of stakeholders.

To date we most often get referred by word of mouth as the main expert in the Bay Area/California doing the work we specialize in and prove our results through the several successful pilots we designed. We are currently expanding operations to a number of geographies throughout the US, including the Pacific Northwest and Midwest, due to the strong history of success we’ve built in Northern California over the last several years.

Unique Holistic Industry Expertise

We are a first mover in the space in California, and are already known and recognized by the state of California’s Department of Food and Agriculture, global tech startups and university campuses, and national think tanks like the Wallace Center.

Scale

Most value chain coordinators in other regions are working on a much smaller scale, with small food hubs and values-based nonprofit buyers.

We are one of two value chain consultancies in the country going deeper on prominent universities, healthcare systems, and tech companies. The other consultancy is our counterpart in the Pacific Northwest, Kitchen Sync Strategies, and is a frequent collaborator on national and regional value chain initiatives.

Instincts & Understanding Goals

We can always tell how prepared a client is and understand what they to accomplish to feel ready to implement our services to achieve their goals. We also have an excellent instinct for matching the right farmers with the right distributors and the right product selection to make a pilot or deal work. This traces back to our experience for which products, ingredients and stories will win with existing systems and customers alike.

Project highlights

We are proud to engage with partners across California and the US and build our emergent strategy.

Corporate foodservice

  • BIPOC Regenerative sourcing pilot that brings fresh produce from small Latinx farmers into Google, LinkedIn, PayPal, Broadcom, Genentech, and other tech companies in partnership with Good Eating Company (Sodexo) and Compass @ Google (Bon Appetit Management Company)

  • Scaling the innovative, collaborative crop planning framework from the above pilot to other tech and health buyers across the country

Institutional foodservice

  • Designing and enhancing BIPOC and regenerative supply chains (fresh produce, processed produce, regenerative grassfed beef) in partnership with

    • Stanford

    • UC Berkeley

    • UC Davis

    • UC Davis Medical Center

    • San Francisco Unified School District

    • Vacaville Unified School District

    • West Contra Costa Unified School District/Conscious Kitchen

    • Kaiser Permanente

    • CommonSpirit Health

    • and others!

Values-aligned nonprofits

  • Planning and implementing small-farm sourcing pilots into food banks in partnerships with Raley’s Food for Families Program

    • Food Bank of Monterey County

    • Alameda County Community Food Bank

    • Redwood Empire Food Bank

    • Yolo Food Bank

  • Supporting increasing aggregation and a supplier base for Veggielution, Fresh Approach, and Urban Tilth

Retail

Policy + advocacy

  • Equity advising for REGEN1, an accelerator turned nonprofit that is developing a set of standards and a resource hub to promote a massive, market-driven transition millions of acres into regenerative agricultural production

  • Policy advocacy with the World Resource Initiative on updating the Cool Food Pledge to incorporate and incentivize more regenerative practices

  • Successful integration of multiple small, BIPOC, organic, and regenerative growers into retail and retail-serving partners:

    • Whole Foods Market

    • New Leaf Market

    • Earl’s Organics

    • Organically Grown Company

    • Veritable Vegetable

    • Good Eggs